The Journey from Price to Value: Putting Diagnostic Fees Under the Microscope

Traditionally, focus in veterinary clinics has been placed on leading with pricing; however, clinics should ideally focus on generating value that equals or exceeds pricing, which can be accomplished with a thorough understanding of client-driven costs and the generation of value. Overall clinic costs can be reduced with the development of protocols, training, and a 3-tiered communication strategy, which can simultaneously increase value generation for clients. In this webinar, attendees will explore different pricing strategies and gain an understanding of all the costs that need to be taken into account when constructing a plan to set prices in their clinic and how to monitor the success of their approach.

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