Journey from Price to Value: Become Fearless About Your Fees

Traditionally, treatment room conversations about the cost of care focus only on price; however a “value mindset” approach can change the way our pet owners view veterinary care. Viewing veterinary services through the lens of pet owners can help improve the way we have cost conversations. Overall clinic costs can also be reduced with the development of protocols, training, full staff utilization, and a 3-tiered communication system, which can increase value generation for clients. In this webinar, attendees will gain an understanding of all the costs that need to be considered when setting prices, along with different pricing strategies and monitoring protocols to determine whether newly implemented strategies are successful. 

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