The Impact of the Cost of Veterinary Care & How to Navigate the Path Forward
About This Course
In this webinar, Dr. Peter Weinstein will share insights into the cost of veterinary care and where it is heading, trends in veterinary practice revenue and pricing, and evolving pet owner expectations for the veterinarian–client experience. Dr. Weinstein will also shed light on the direct and powerful impact cost of care has on access to care, client satisfaction and loyalty, and team satisfaction. Dr. Weinstein will provide strategies to help transform the financial relationship with clients from reactive and transactional to proactive and relational to build trust. He will also share actionable insights from Synchrony’s Lifetime of Care Study, a comprehensive report estimating the lifelong cost of owning and caring for a dog or cat, and the AVMA Language of Veterinary Care study, a language-focused research study with pet owners that uncovered the most resonant language for talking about the value of veterinary medicine and cost of care.
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